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Adventure Travel In Australia
Adventure travel developed as a segment of the
tourism market during the latter half of the 20th century out of the
more general traditional notion of outdoor recreation. Adventure travel
differs from from earlier forms of outdoor recreation, however, in that
it offers travelers greater opportunities to experience specific
physical activities (eg. rock climbing, diving, snow-boarding, kayaking,
abseiling) that involve greater levels of skill and, within acceptable
limits, risk. With traditional outdoor recreation, the primary
attraction is the specific setting: with adventure travel, however,
travelers are attracted primarily by the activities offered. Adventure
travel is therefore primarily associated with travel products where the
primary purpose is to engage in activity and participatory experience
rather than the more passive sightseeing associated with traditional
outdoor tourism.
The travel industry has evolved considerably since
the 1970s. Changes include sociodemographic shifts which have seen a
growth both the disposable income and available leisure time of many
travelers. Travelers generally have become more discerning, have more
travel experience, and have come to enjoy the benefits of cheaper, more
convenient transport and other technological advances. As a result,
substantial changes occurred in the demand for international travel
products. The 1990s saw rapid growth in the evolution of specific
segments of the tourism market including ecotourism, nature tourism and
other special interest tourism which catered for the new breed of
sophisticated traveler with both the means and the will to travel.
While travel costs will always remain a significant
factor in decision-making for most travelers, the notion of tourist
satisfaction is today of increasing importance. Increasingly, travel
products must provide something other than simple value for money to
attract tourists pursuing deeper, more satisfying purposes. In short,
new patterns in travel choices have emerged to accommodate a much
greater spectrum of travel interests, activities and experiences.
Adventure travel today is increasingly the travel mode of choice for
sophisticated travellers seeking to experience a holiday rather than
simply sit in a tour bus passively sightseeing.
The increasing interest of many travellers in
actively experiencing their holiday has also been matched with a rapid
expansion in the range and quality of travel-related equipment
available, extending the capability of tour operators to deliver more
diversified adventure travel products. Australia has been at the
forefront of these developments, and adventure travel is now one of the
fastest-growing travel market segments in that country. Continuing to
grow in their scope and appeal, it appears today that the variety and
availability of adventure travel products for a broad spectrum of
abilities and interests and abilities is almost limitless.
In Australia, the notion of adventure in travel is
inextricably linked to that of the Outback. This means that true
adventure travel is more likely to be found away from the comfortable,
urban east coast, and in particular away from the area located south of
the Brisbane-Adelaide line where over 80% of Australians live in urban
and suburban settings oblivious to the geographic, climatic and cultural
realities of the majority of the Australian continent. High on the list
of authentic Australian outback adventure travel destinations therefore
are Central Australia and the Northern Territory, far north and western
Queensland, Western Australia and South Australia. The island of
Tasmania also provides many exciting opportunities for adventure travel
in unique wilderness areas.
Quality outback adventure tours in Australia are
characterized by many factors, including the use of four-wheel-drive
vehicles rather than buses, access to spectacular remote sites,
provision of challenging adventure activities, and active hands-on
participation in daily routines. The use of 4x4 vehicles typically
allows tour operators to access more remote, difficult and spectacular
country. By encouraging active participation in daily routines such as
cooking, cleaning, setting camp and packing up, adventure tours engage
travelers in the complete outdoor adventure experience rather than
simply waiting on passive participants hand and foot.
But the real adventure element provided by the best
quality tours takes the form of specific adventure activities ranging
from bushwalking, rock climbing, swimming, snorkeling, fishing, sailing,
through to more extreme activities such as diving, canoing, abseiling,
jet-skiing, quad riding, white water rafting and hot air ballooning.
By Miguel Scaccialupo
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